Creating ContentRefer to this checklist when creating external facing assets using the Zelle® brand. Use the correct logo – The Zelle® logo comes in two color variations – fullcolor to be used on light backgrounds, and a white version to be used on darker backgrounds. Also, be sure to use the RGB logo for digital assets and the CMYK logo for print assets. Use of an approved logo lockup is required in all Zelle®-specific marketing assets, where space allows.Avoid comparatives such as “faster,” “safer” or “easier.” Avoid absolutes – For example, “the fast way to pay” implies there are no other alternatives. Instead, use “a fast way to pay.” Avoid “White Labeling” Zelle®Use the correct logo – The Zelle® logo comes in two color variations – fullcolor to be used on light backgrounds, and a white version to be used on darker backgrounds. Also, be sure to use the RGB logo for digital assets and the CMYK logo for print assets. Use of an approved logo lockup is required in all Zelle®-specific marketing assets, where space allows.Avoid comparatives such as “faster,” “safer” or “easier.” Avoid absolutes – For example, “the fast way to pay” implies there are no other alternatives. Instead, use “a fast way to pay.” Avoid “White Labeling” Zelle®WHEN IT COUNTS© 2026 Early Warning Services, LLC. All rights reserved. Zelle, and the Zelle related marks ,and the color purple are registered trademarks property of Early Warning Services, LLC.PREVIOUS PAGEGO BACK TO MAIN PAGE
